Cocün

Branding, Logo/Identity, Print, Packaging, Website

Cocün is more than just a wellness haven; it's a sanctuary of healing and rejuvenation.

The Cocün emblem is loosely based on an ancient African symbol that means “the weight of the earth.” Earth and its near perfect natural ecosystem, is the inspiration behind the Cocün identity and its emblem. The interlocking pieces of our emblem show support, flow, and interconnectedness. These pieces are symbolic abstractions of bodies or hearts and a metaphor for the piece of earth where a river meets and interacts with the sea. The final design result is a symbol that is globally recognizable and perfectly encapsulates the Cocün brand.

Created at La Visual.