VSYN+

Branding, Logo/Identity, Social Media

VSYN+ isn't just a streaming platform. It's a bridge that unites diverse communities through shared entertainment experiences. Our mission was to encapsulate this essence within a comprehensive branding identity that resonates with both the sign language community and the broader audience.

The VSYN+ identity was constructed around the idea of an iris of the eye. The concept for the emblem is made up of a combination of the sign for cinema, a human iris, and sunlight. 

The human eyes are the windows to other worlds and sight is one of our most powerful senses. Sight allows us to navigate our world and the things we see capture our imaginations and inform our dreams. The Iris Emblem uses cosmic gradients that are an abstraction of light waves. The unique icon and diverse visual identity make it a flexible and disruptive entry into the streaming marketplace. 

Created at La Visual.