Thrifty Ice-Cream

Branding, Logo/Identity, Packaging,

Thrifty Ice-Cream is an old-fashioned classic ice-cream brand that has been around since the 1940s. Well-known for their cylindrical scoops and affordable prices, people of all ages have enjoyed their variety of delicious ice-cream flavors.

The four key brand attributes were retro, colorful, classic, and celebrated. Thrifty Ice-Cream has been around for so long, and its reputation for their affordable and award-winning ice-cream has not changed. The purpose of this rebrand was to modernize this classic brand, while still keeping its essence and nostalgia. The final logo features a custom wordmark integrated with Thrifty’s iconic cylindrical scoop.

This was a personal rebranding project.