Picnic Collective

Branding, Logo/Identity, Illustration

The Picnic Collective is a members-only network of self-starters, solopreneurs and bootstrapped founders seeking autonomy and freedom through non-traditional work. They provide knowledge, resources and funding without taking equity, all while building a network of lifelong, like-minded friends.

This identity was inspired by the children’s story, The Wind in the Willows. The four friends in the story, Toad, Rat, Badger, and Mole, adventure together and learn valuable lessons of friendship and loyalty. Tying the brand identity to this story with its fun illustrative style reflects the culture and vision of Picnic Collective.

Created at La Visual.