LemonShark Poké

Branding, Logo/Identity, Strategy, Brand Guidelines, Print, Website

LemonShark Poké is a fast-casual restaurant with franchises all over the U.S. The natural elegance of the lemon shark inspired the brand to be minimalistic, elegant, and cheeky, infused with an approachable personality that communicates the heart and soul of the brand.

Whereas other sharks feed on any prey that crosses their path, the lemon shark will only dine on the best fish it can find. Inspired by the discerning shark, LemonShark Poké only serves the finest line-caught fish available. This fast-casual poké experience is made for the discerning consumer.

This goal of this rebrand was to have some sophistication, while not taking itself too seriously. Refined taste for those who are craving something different than what you’d expect. The brand includes high-class colors, minimal patterns found in the ocean life, natural wood textures from its Hawaiian roots. Matching simple and script typography with simplified luxury layouts. A brand mark that’s sure to get a smile. The LemonShark Poké brand came together is headed out to open waters.

Created at La Visual.