Avante Audio

Branding, Logo/Identity, Print, Website

Avante is a pro audio brand by American Audio that achieves a new level of professional sound quality. They believe in producing high-end products at attainable prices to provide the best possible audio experience. This is the best vehicle for system integrators, sound engineers, and musicians to “rise up” in the music industry.

Because this is a high-end product by American Audio, the new brand needed to reflect its quality. The logo is comprised of a wordmark that is distinctly high-end with the hand-crafted letterforms inspired by Roman numerals and engravings. It is designed to feel like a powerful, classic Greek god, and conveys the key brand personality traits of being confident and empowered. 

Created at La Visual.